While fantastic poppers were rife in the UK for nearly 20 years, in the past decade something did indeed change.
At first the makers of the UK brands began to counterfeit PWD products. The makers of one of the most popular UK brands (a 'gold' brand) began making fake QUICKSILVER?. Another UK maker began to dupe RUSH? -- but were finally forced to shut down. They ended up with a brand called "Reds".
Then some local companies began making a host of inferior domestic brands of poppers. And it was the manufacturers of these poppers who forced their second-rate products upon the British market. In fact, distributors that had once been loyal to PWD were relentlessly approached by TNT, Liquid Gold, Buzz, Bang,Reds, Sniper etc., to stock their goods instead of PWD's brands. And over time, dealers slowly began to oblige. Before long, they had stopped carrying RUSH?, and all the other world-famous PWD brands.

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After slowly being squeezed out of Britain, it seemed RUSH? and PWD had lost the battle.
But today, the Internet has leveled the playing field. PWD is fighting back, and regaining lost market share. In 2005 they scored several new contracts with some of the UK?s largest distributors, retailers and e-tailers. They re-started their ad campaigns in a number of major publications, including Gay Times and AXM. And now, after having all but vanished, RUSH?, RAM?, HARDWARE?, and the entire range of these original poppers, are starting to return to store shelves. And UK consumers are renewing a love affair with the world's purest and most potent aromas -- all over again.
As the American publication Bunkhouse Magazine said of PWD?s poppers, there is nothing better. Other publications have acclaimed HARDWARE? as being "purest-best", and RUSH? has been proclaimed the world's #1 brand of aroma.
Stone Gibson, London www.liquidaromas.co.uk
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